Pintarnya, an Indonesian employment platform that goes past job matching by providing monetary providers together with full-time and side-gig alternatives, stated it has raised a $16.7 million Collection A spherical.
The funding was led by Sq. Peg with participation from present traders Vertex Enterprise Southeast Asia & India and East Ventures.
Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan based Pintarnya in 2022 to sort out two of the largest challenges Indonesians face each day: incomes sufficient and borrowing responsibly.
“Historically, mass staff in Indonesia discover jobs offline via job festivals or phrase of mouth, with employers buried in paper purposes and candidates hardly ever listening to again. For borrowing, their choices are sometimes restricted to household/pal or predatory lenders with harsh assortment practices,” Henry Hendrawan, co-founder of Pintarnya, advised TechCrunch. “We digitize job matching with AI to make hiring quicker and we offer staff with safer, more healthy lending choices — designed round what they’ll fairly afford, fairly than pushing them deeper into debt.”
Round 59% of Indonesia’s 150 million workforce is employed within the casual sector, highlighting the difficulties these staff encounter in accessing formal monetary providers as a result of they lack verifiable earnings and official employment documentation.
Pintarnya tackles this problem by partnering with asset-backed lenders to supply secured loans, utilizing collateral equivalent to gold, electronics, or autos, Hendrawan added.
Since its seed funding in 2022, the platform presently serves over 10 million job seeker customers and 40,000 employers nationwide. Its income has elevated virtually fivefold year-over-year and expects to succeed in break-even by the tip of the 12 months, Hendrawn famous. Pintarnya primarily serves customers aged 21 to 40, most of whom have a highschool training or a diploma under college stage. The startup goals to give attention to this underserved section, given the massive inhabitants of blue-collar and casual staff in Indonesia.
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“By the journey of constructing employment providers, we found that our customers wanted extra than simply jobs — they wanted entry to monetary providers that conventional banks couldn’t present,” stated Hendrawan. “We digitize job matching with AI to make hiring quicker and we offer staff with safer, more healthy lending choices — designed round what they’ll fairly afford, fairly than pushing them deeper into debt.”
Whereas Indonesia already has job platforms like JobStreet, Kalibrr, and Glints, these primarily cater to white-collar roles, which symbolize solely a small portion of the workforce, in response to Hendrawan. Pintarnya’s platform is designed particularly for blue-collar staff, providing tailor-made experiences equivalent to quick-apply choices for walk-in interviews, inexpensive e-learning on related expertise, in-app alternatives for supplemental earnings, and seamless connections to monetary providers like loans.
The identical pattern is obvious in Indonesia’s fintech sector, which equally caters to white-collar or upper-middle-class shoppers. Typical credit score scoring fashions for loans, which depend on regular month-to-month earnings and checking account exercise, typically go away blue-collar staff ignored by present fintech suppliers, Hendrawan defined.
When requested about which fintech providers are most in demand, Hendrawan talked about, “Given their employment standing, lending is probably the most in-demand monetary service for Pintarnya’s customers in the present day. We’re planning to ‘graduate’ them to micro-savings and investments down the street via modern merchandise with our companions.”
The brand new funding will allow Pintarnya to strengthen its platform expertise and broaden its monetary service choices via strategic partnerships. With most Indonesian staff employed in blue-collar and casual sectors, the co-founders see substantial progress alternatives within the native market. Leveraging their intensive expertise in managing companies throughout Southeast Asia, they’re additionally open to exploring regional enlargement when the timing is true.
“Our imaginative and prescient is for Pintarnya to be the on a regular basis companion that empowers Indonesians to not solely make ends meet in the present day, but additionally plan, develop, and improve their lives tomorrow … In 5 years, we see Pintarnya because the go-to tremendous app for Indonesia’s staff, not only for incomes earnings, however as a trusted accomplice all through their life journey,” Hendrawan stated. “We wish to be the primary cease when somebody is on the lookout for work, a spot that helps them improve their expertise, and a dependable information as they make monetary selections.”
