The Apple brand was at all times positioned entrance and middle of the iMac, till the primary M-series mannequin was launched in 2021. That M1 iMac featured an up to date design that lacked an Apple brand on its “chin.” And each iMac since then has adopted go well with.
In accordance with an X publish by Kosutami_Ito, Apple did take into account putting an Apple brand on the chin–throughout Engineering Validation Testing (EVT), the plan was to place the Apple brand there. However then Apple determined to not do it, and we don’t know why.
Kosutami_Ito has a historical past of posting leaks, with some previous accuracy–final 12 months, they posted that Apple killed its FineWoven case lineup, which Apple did quietly. Within the iMac publish, it’s not clear if the entrance body within the image is an precise Apple prototype, a product produced by a non-Apple firm, or an inventive rendition of what the iMac Apple brand would appear to be.
The final sentence within the publish–“Then they eliminated it till right now”–additionally brings up questions. What does that imply? Is the image from Apple’s manufacturing of a brand new M5 iMac that can have the emblem? Or are they displaying a picture of an early M1 prototype that wasn’t publicly seen till right now?
A teardown of the iMac reveals that the chin homes most of iMac’s important elements, with loads of empty area behind the show panel. It seems that Apple had a objective of creating the iMac as skinny as potential, and the chin performs an element in that objective. And as I level out in my iMac evaluation, the chin makes a great place for Put up-It notes–with or with out an Apple brand.
