Light-weight drone with immersive 8K video goals to broaden entry to drone-based storytelling
A New Entry within the Shopper Drone Market
Insta360, a China-based producer recognized for its 360-degree motion cameras, has introduced the launch of Antigravity, a brand new client drone model. Developed in collaboration with third-party companions, Antigravity introduces what the corporate describes as a brand new class of drone—combining immersive 360 seize with a compact, light-weight design.
The primary Antigravity drone, anticipated to launch in August 2025, weighs underneath 249 grams and provides 8K decision. The corporate says its focus is on enabling inventive, intuitive flight experiences for a variety of customers, together with content material creators, vacationers, and households.
A Give attention to 360 Immersive Flight
On the core of Antigravity’s idea is “360 immersive flight,” which emphasizes ease of use and expressive storytelling over complicated technical options. The model goals to supply drones which can be accessible to customers with restricted expertise, eradicating among the obstacles usually related to drone operation.
“As we speak, most drones are instruments. With Antigravity, we’re aiming larger,” stated BC Nie, Head of Advertising at Antigravity. “Whereas others compete on specs, we’ve flipped the script, reimagining what a drone ought to be capable to do. The result’s one thing that empowers actual emotion and allows experiences like freedom, creativity, and discovery for everybody.”
Antigravity merchandise are designed to perform with out the necessity for detailed pre-flight checklists or specialised coaching. The aim is to offer an intuitive flying expertise that appeals to each novices and skilled customers alike.
Group Collaboration and Suggestions
Antigravity is incorporating a community-driven method to product improvement. By means of its Antigravity Hub, customers are invited to submit concepts and suggestions which will affect future product options. Contributions that result in new developments could obtain recognition and rewards.
This collaborative mannequin is a part of the corporate’s effort to make sure its merchandise align carefully with the pursuits and preferences of its person base.
Product Launch Timing and Security Options
Antigravity’s launch comes at a time when {hardware} and software program capabilities have superior to fulfill altering person expectations. The corporate says it has spent a number of years refining the expertise and person expertise forward of launch.
The drone will embrace security options similar to payload detection, designed to forestall unauthorized modifications and help accountable use.
Extra to Come
Antigravity’s first drone can be formally unveiled in August 2025. Extra data and updates can be found at www.antigravity.tech, the place customers may join the model’s publication.
About Insta360
Insta360, headquartered in Shenzhen, China, is a worldwide expertise firm specializing in 360-degree cameras and immersive media options. Its merchandise are utilized in areas similar to motion sports activities, digital excursions, and inventive content material manufacturing.
About Antigravity
Antigravity is a brand new client drone model incubated by Insta360 in collaboration with third events. The corporate is concentrated on combining 360-degree video seize with user-friendly controls to help a variety of inventive functions. Antigravity goals to make aerial storytelling extra accessible by way of intuitive design and neighborhood engagement.
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