Thursday, July 17, 2025

The Gelato Was Good. The Plan Wasn’t. | by Ryan M. Raiker, MBA | The Startup | Jul, 2025

Photograph by Alana Harris on Unsplash

What They Don’t Inform You on Entrepreneur Instagram

Philadelphia’s Birdhouse Gelato is shutting down.

Not as a result of the product sucked. Not due to unhealthy opinions. Not due to poor foot site visitors. However as a result of the proprietor misplaced his day job, and with it, his lifeline. However the enterprise? That factor was operating on vibes and a W-2. As soon as the job disappeared, so did the enterprise. Individuals are heartbroken. Native press referred to as it “a hidden gem.” The flavors had been artistic. The vibes had been nice. The store had actual character. And but — on August 2nd, it’s performed.

I’ve been there. I’ve misplaced a job. I’ve felt the ground fall out from beneath me. I’ve laid awake at 2:30 AM, half-asleep however mentally operating money circulation projections, making an attempt to resolve issues in Google Sheets that actuality was throwing at me in actual time. I’ve sat up at 4 AM with a spreadsheet open, making an attempt to determine learn how to stretch $400 over a $4,000 downside. So I say this to not mock him — however as a result of I’ve discovered the laborious means and know what occurs while you construct one thing with no security internet.

I nonetheless dwell in spreadsheets — not as a result of I like them, however as a result of any entrepreneur who isn’t obsessive about their numbers is enjoying with hearth.

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