Preliminary numbers from IDC’s Worldwide Quarterly Cellular Telephone Tracker present that Apple has shipped 46.4 million iPhones in Q2, recording a modest development of 1.5% in comparison with final 12 months. The corporate noticed 1% decline in shipments in China, however that was offset by sturdy double-digit positive factors in rising areas.
Apple remains to be the second largest smartphone firm on the planet with 15.7% market share.
Samsung is the undisputed chief available on the market with 19.7% share. The corporate has shipped 58 million models within the second quarter, which accounts for a powerful 7.9% development in comparison with final 12 months. The corporate’s development was pushed by the Galaxy A36 and Galaxy A56, which launched Galaxy AI options to mid-range units.
Samsung was in a position to consolidate its market management and outperform the general market reaching sturdy development within the quarter pushed by the gross sales of its new Galaxy A36 and A56 merchandise. These new merchandise introduce AI-enabled options to mid-range units, which has been successfully utilized in retail shops to drive gross sales, as extra shoppers grow to be interested in AI.
Francisco Jeronimo, Vice President, Shopper Gadgets, IDC, 14 July 2025
Xiaomi got here in third with 42.5 million shipped models and 14.4% market share. The Chinese language firm’s development was solely 0.6%. Fourth and fifth had been vivo (27.1 million shipments) and Transsion (25.1 million shipments).
The general development of the smartphone market was only one% year-over-year, marking a number of the challenges it faces. The entire shipments for the second quarter had been 295.2 million models worldwide. These outcomes come amid rising uncertainty and financial pressures, akin to unemployment and inflation throughout areas.
Prime 5 corporations by worldwide smartphone shipments, market share, and annual development, Q2 2025 | Picture credit score — IDC
Apple wasn’t the one firm struggling in China. In keeping with the IDC report, the decrease than anticipated efficiency of the Chinese language market dragged down the worldwide shipments.
As for what the longer term holds, IDC is relatively optimistic. The researchers word that Q2 of 2025 was the eighth consecutive quarter of development, one thing that hasn’t occurred since 2013, and the development may proceed. The drivers of future development is perhaps AI-powered smartphones and units within the mid-range phase.
