JetBlue Airways now gives real-time baggage monitoring via its cell app and helps Apple AirTag location sharing to assist get better delayed or misplaced baggage, the airline mentioned Monday. So now it joins different airways in AirTag/Discover My community integration. As such, JetBlue’s new adjustments ought to actually enchantment to Apple gadget customers on the go.
“We’re continually searching for methods to supply our prospects a extra handy journey expertise,” mentioned Carol Clements, JetBlue’s chief digital and know-how officer. “As a part of our JetForward technique, we’re centered on delivering the merchandise and perks our prospects need. This new in-app bag monitoring function, together with AirTag location sharing for luggage restoration, are designed to deliver prospects peace of thoughts when checking their luggage with JetBlue.”
JetBlue provides Discover My to baggage monitoring
With the adjustments, JetBlue leverages Apple’s ecosystem to enhance the journey expertise, as different airways have finished. And even with out formal integration, sharing your AirTag location with an airline may help. At JetBlue, passengers can now observe their checked luggage instantly inside the JetBlue cell app, receiving dwell updates as their baggage strikes via the airport system, the airline mentioned. Extra notably for Apple customers, the airline has built-in with Apple’s Discover My community, permitting vacationers to share the situation of an AirTag or different Discover My equipment positioned of their checked luggage.
Apple AirTag integration gives restoration help
The combination with Apple’s Discover My community takes benefit of an revolutionary method to baggage restoration. When a checked bag containing an AirTag or different Discover My-enabled gadget goes lacking, passengers can now share the merchandise’s location instantly with JetBlue’s baggage service group.
The method works via Apple’s present Share Merchandise Location function. Vacationers generate a short lived sharing hyperlink utilizing the Discover My app on their iPhone, iPad or Mac, then present this hyperlink to JetBlue by scanning a QR code at baggage declare or working with employees on the airport’s Baggage Service Workplace. JetBlue crew members can then use this short-term entry to find luggage inside their services or contracted areas.
Actual-time monitoring involves JetBlue’s cell app

Picture: JetBlue
The improved cell app function builds upon JetBlue’s present e mail notification system by centralizing baggage data in a single location. Vacationers throughout JetBlue’s total route community can now monitor their checked luggage’ progress in real-time, from check-in via baggage declare.
This improve addresses a standard journey anxiousness by offering transparency all through the luggage dealing with course of. Relatively than questioning whether or not their baggage made it onto the proper flight, passengers can now obtain updates instantly on their smartphones.
Privateness and management stay with passengers
JetBlue emphasised that prospects preserve full management over their location-sharing preferences. The shared entry mechanically expires as soon as passengers are reunited with their belongings, making certain privateness safety. This method aligns with Apple’s privacy-focused design philosophy for the Discover My community.
The short-term nature of the sharing hyperlink signifies that JetBlue can’t repeatedly monitor passengers’ AirTags or different Discover My gadgets. Entry is granted solely when wanted and requested by the traveler. That helps preserve safety requirements Apple customers count on.
JetBlue provides Discover My to baggage monitoring to bolster robust baggage dealing with file
These technological enhancements complement JetBlue’s already spectacular baggage dealing with efficiency. Based on U.S. Division of Transportation information, the airline ranked second amongst all U.S. carriers for luggage dealing with in 2024. Fewer than 1% of consumers skilled delays.
The mix of proactive monitoring and reactive restoration instruments demonstrates how airways adapt to the rising reputation of Apple’s monitoring ecosystem. As extra vacationers use AirTags and related gadgets to watch their belongings, JetBlue’s integration supplies a sensible answer. It really works inside Apple’s present privateness framework and will enhance customer support effectivity.