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GenLayer, a startup constructing decentralized authorized infrastructure for AI and machine brokers, has launched its first incentivized testnet, dubbed Asimov.
This marks the preliminary rollout of its multi-phase validator onboarding and know-how validation initiative as the corporate strikes nearer to mainnet deployment.
The testnet introduces what GenLayer calls the primary Clever Blockchain, powered by AI fashions and designed to resolve subjective selections usually outdoors the scope of conventional deterministic blockchains.
“Our narrative is that as we enter a world of AI brokers—quick and good—we want a brand new authorized system as a result of the present one is fragmented, gradual, and costly,” mentioned GenLayer CEO and co-founder Albert Castellana, including that GenLayer “provides an artificial jurisdiction: a authorized system for machines.”
Combining one of the best of blockchain and AI
Asimov is the primary of three sequential testnets in GenLayer’s roadmap, to be adopted by Bradbury and Clark.
The corporate goals to progressively check and scale its “Optimistic Democracy” consensus mechanism. Not like standard blockchain validators that merely execute code, GenLayer validators are paired with massive language fashions (LLMs), enabling them to guage off-chain information and make subjective selections—similar to figuring out whether or not submitted content material meets marketing campaign necessities or whether or not a wise contract’s situations have been pretty fulfilled.
GenLayer positions this mannequin as important infrastructure for the approaching age of AI brokers and machine-to-machine transactions.
Based on Castellana, Asimov’s launch is each a stress check and a sign of technical maturity to builders and companions.
Skilled validators and developer ecosystem
The validator program for Asimov targets seasoned blockchain infrastructure operators. Chosen individuals will earn rewards for testing consensus logic, transaction dealing with, and mannequin coordination. GenLayer has already onboarded dozens of validators, with extra within the pipeline. Participation requires a full-time dedication throughout check phases.
To assist builders, GenLayer is releasing a complete developer stack, together with the GenLayer Studio, Pockets, Blockchain Explorer, and GS Library (a Python toolkit). The testnet can be paired with a grant program to encourage early improvement and experimentation forward of mainnet launch.
Rally-ing
Coinciding with Asimov is the beta launch of Rally, a decentralized advertising protocol that automates influencer and neighborhood incentive campaigns. Utilizing AI-powered validators, Rally evaluates submitted content material — similar to social media posts — in opposition to marketing campaign guidelines embedded in good contracts.
“Rally is our first protocol constructed on GenLayer,” Castellana informed VentureBeat. “It autonomously evaluates community-created content material and determines compensation, opening participation past influencers to anybody.”
Manufacturers outline pointers (e.g., hashtags, tone, originality), deposit funds, and let the protocol autonomously decide payouts.
This setup avoids guide negotiation and efficiency disputes frequent in conventional influencer applications. Content material creators, in flip, obtain clear, on-chain compensation if their submissions meet preset standards.
“Sooner or later, many influencers will likely be AI brokers in search of alternatives to earn—this technique accommodates that evolution,” Castellana added.
Rally operates independently of GenLayer’s core staff and can ultimately be ruled by a DAO. From every marketing campaign pool, 1% goes to the Rally DAO, whereas 10% of protocol charges are allotted to the builders of taking part functions.
“The way in which I see GenLayer is sort of a toy manufacturing unit—creating new instruments and mechanisms you possibly can’t discover anyplace else,” the CEO added. “Rally is only one instance of what’s doable.”
The way it advantages enterprises
For technical choice makers — together with model managers, development entrepreneurs, and digital marketing campaign leads— GenLayer and Rally supply the flexibility to automate and decentralize marketing campaign execution and high quality management. As an alternative of manually managing influencer relationships, approving content material, and disputing post-campaign efficiency, groups can deploy good contracts that use LLMs to guage submissions in opposition to predefined requirements.
This method considerably reduces operational overhead, allows real-time suggestions and rewards, and ensures equity and transparency all through the marketing campaign lifecycle. Moreover, using AI brokers permits for scalable marketing campaign administration throughout hundreds of potential content material contributors—human or automated—with out extra headcount or vendor friction.
For enterprises that recurrently spend money on model visibility, product launches, or neighborhood engagement, Rally may streamline advertising operations whereas providing auditable proof of marketing campaign efficiency. Mixed with GenLayer’s broader infrastructure, manufacturers additionally acquire entry to AI-driven choice programs for every part from grants disbursement to good contract enforcement, doubtlessly remodeling authorized and operational workflows in Web3 contexts.
Infrastructure for the AI-native economic system
GenLayer’s structure is supported by technical companions together with ZKSync (for rollup-based scalability), Heurist (for decentralized mannequin internet hosting), Atoma Community (for privacy-preserving execution), and Caldera. These integrations make sure that the platform stays performant, safe, and aligned with broader Ethereum-based ecosystems.
The corporate has raised $7.5 million in seed funding from traders similar to North Island Ventures, Arrington Capital, ZK Ventures, and Arthur Hayes’ Maelstrom. GenLayer sees its protocol as the muse of an artificial, international jurisdiction—an autonomous authorized layer for the AI economic system, able to settling disputes at machine velocity with larger accessibility than conventional authorized programs.
What’s subsequent?
Following Asimov, the Bradbury and Clark testnets will introduce validator-level LLM configuration, production-grade inference tuning, and autonomous community operations. Every section is designed to validate system parts forward of a mainnet launch deliberate for later this 12 months.
GenLayer is actively in search of skilled validators and builders to take part within the testnet. These can apply through the corporate’s web site.
With functions like Rally already dwell in beta, GenLayer presents a brand new class of clever blockchain infrastructure — combining AI decision-making with decentralized governance to unlock extra autonomous, clear, and scalable programs for enterprise and neighborhood customers alike
