Samsung Electronics introduced that it’s going to share 80% of revenues and maintain 20% for itself for video games on the Samsung Galaxy Retailer.
The large South Korean tech firm made the announcement forward of the Recreation Builders Convention subsequent week. It’s huge information, as each Google and Apple cost as a lot as 30% to builders who promote their items on the large platforms’ app shops. It’s been the topic of litigation, as Epic Video games has highlighted it as monopolistic habits — and Epic solely costs 12% to builders on the Epic Video games Retailer.
Samsung additionally mentioned that with its cellular cloud gaming platform, it’s now simpler than ever for cellular sport builders and publishers of all sizes to scale their companies with environment friendly person acquisition, improve income potential and seamlessly construct video games with a set of software program improvement kits (SDKs) and instruments.
In November 2024, Samsung formally commercialized its cellular cloud gaming platform in North America. As a frontrunner in cloud gaming, Samsung gives builders and publishers with new methods to effectively attain hundreds of thousands of Galaxy gadget house owners whereas additionally permitting gamers to immediately leap into video games with out ready or downloading.
Samsung mentioned its platform is already proving to be exceptionally useful within the gaming neighborhood, as evidenced by a latest case research from Vizor, a number one developer behind the highest grossing cellular title Klondike Adventures. Vizor launched Klondike Adventures on Samsung’s cellular cloud gaming beta in July 2024, and in lower than a yr, has skilled important success and development in its person acquisition campaigns by gaining hundreds of thousands of latest gamers.
Moreover, with Samsung’s platform, Vizor’s 60-day return on advert spend (ROAS) is 25% larger than its
“enterprise as typical” ROAS yields for comparable campaigns over the identical time interval.
“Vizor is consistently in search of new channels to draw gamers to its flagship sport Klondike Adventures,” mentioned Helen Kostina, chief advertising officer of Vizor, in a press release. “The outcomes now we have achieved along with Samsung’s cellular cloud gaming platform have exceeded our expectations. Now we have already seen a noticeable enterprise affect, proving the potential of cloud expertise. Shifting ahead, Samsung will stay an necessary a part of our technique to achieve a wider viewers.”
“Our cloud gaming platform is altering the cellular panorama for each publishers and gamers,” mentioned Jong Woo, head of sport providers at Samsung, in a press release. “By changing an advert click on instantly into first gameplay and eliminating the necessity to drive gamers to an app retailer, we’re considerably rising top-of-funnel conversion charges for writer’s person acquisition campaigns and driving superior return on their promoting funding.”
Woo added, “This elevated effectivity is disrupting how publishers have commercially scaled their video games up till now and increasing the participant base for video games inside the Samsung Galaxy ecosystem. For gamers on our Galaxy units, by eliminating the trouble and burden of getting to attend for a sport to obtain and set up earlier than making an attempt it, we’re bringing a brand new form of discovery and play expertise that’s straightforward, immediate and enjoyable.”
Samsung’s cellular cloud gaming platform additionally gives a brand new cloud-based attribution resolution
with main cellular measurement companion (MMP) suppliers.
Historically, person acquisition marketing campaign attribution has been largely depending on apps having to be put in and opened instantly on a person’s gadget. That is additionally how sport publishers have attributed new app installs to their advert marketing campaign – making it doable to calculate ROI of their advert spend based mostly on acquired customers’ collective monetization.
With cloud gaming, gamers are capable of immediately leap into gameplay with out having to put in an app, which breaks this conventional attribution protocol. To resolve this ache level, Samsung is proud to have labored instantly with AppsFlyer, a number one MMP, to construct a first-of-its-kind resolution that enables shoppers to attribute an advert click on and ensuing sport play within the cloud as an app set up.
“Cloud gaming is reworking how gamers entry and expertise video games, and attribution must evolve alongside it,” mentioned Adam Sensible, Director of Product, Gaming at AppsFlyer, in a press release. “AppsFlyer has partnered with Samsung to redefine what an set up means within the cloud atmosphere. As our applied sciences evolve, our measurement capabilities should adapt alongside them. Collectively, now we have pioneered a wholly new method for builders and publishers to trace and optimize the efficiency of their advert campaigns with out requiring gamers to bodily set up a sport.”
As soon as a participant launches a title by way of an advert click on, the cloud-based attribution resolution additionally permits builders and publishers to trace efficiency inside cloud video games – together with in-game purchases.
Samsung Galaxy Retailer Gives Extra Advantages
Unlocking the advantages of Samsung’s cellular cloud gaming platform on Galaxy units is made straightforward by way of current Galaxy Retailer infrastructure. Builders and publishers can simply construct on the platform with full entry to a complete suite of SDKs and instruments. It additionally helps current in-game monetization fashions for a seamless match with present operations.
Moreover, Samsung is making a change to its public phrases and placing extra funds again into the fingers of builders and publishers with an 80/20 income share mannequin for video games on the Galaxy Retailer. This construction additionally applies to video games constructed on Samsung’s cloud gaming platform, offering much more alternatives for companions. The brand new income share will take impact on Could 15, 2025.
Samsung’s assortment of cellular gaming choices throughout its cloud platform and the Galaxy Retailer – together with premium promotional assist and direct distribution to hundreds of thousands of pre-loaded Galaxy units globally – is creating unequalled efficiencies and profitability for builders and publishers.
Builders and publishers involved in studying in regards to the Galaxy Retailer phrases and increasing their cellular sport distribution on Galaxy units with Samsung’s cloud expertise can go to the Samsung’s Developer web page.
