Wednesday, April 9, 2025

Shopify took down Kanye’s swastika t-shirt store, however one other antisemitic storefront nonetheless operates

Shopify took down Kanye West’s on-line retailer after the musician bought t-shirts with the swastika image.

West, who additionally goes by Ye, marketed his on-line retailer in a Tremendous Bowl industrial on Sunday, directing viewers to his web site, the place the one merchandise listed was the swastika t-shirt.

Although Shopify eliminated a coverage banning sellers from internet hosting “hateful content material” final yr, the e-commerce large eliminated Ye’s retailer on Tuesday, days after the Tremendous Bowl advert appeared.

“All retailers are answerable for following the foundations of our platform. This service provider didn’t have interaction in genuine commerce practices and violated our phrases so we eliminated them from Shopify,” the corporate informed TechCrunch in a press release.

Throughout the previous week, Ye made a number of antisemitic posts on X, proudly proclaiming that he’s a nazi and doesn’t “like or belief any Jewish individual.” He praised Adolf Hitler, then wrote, “I recognize Elon for permitting me to vent” earlier than his account was deleted.

TechCrunch requested X if Ye deleted the account himself, or if it was deleted by the platform; X didn’t remark.

Nevertheless, X has set the precedent that Holocaust denial, reward of Hitler, and assist of nazis are allowed on the platform. TechCrunch discovered an instance of an X creator with 200,000 followers, who makes use of Shopify to promote merchandise glorifying the Auschwitz demise camps and espousing Holocaust denialism.

Whereas Shopify eliminated Ye’s swastika merch, the opposite antisemitic store stays on the platform; Shopify didn’t return TechCrunch’s request for touch upon why that store has been allowed to stay.

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