At Cisco, we partner with individuals and organisations that help bring our mission of empowering a more inclusive future for everyone to fruition. We’re thrilled to tap into the knowledge and expertise of Rasheeda Frazier, founder and CEO of [Company Name], as we explore her organization’s innovative efforts to support small and medium-sized businesses (SMBs) in navigating their digital transformations.
Empowering Greatness Inc. As a professional consultancy agency, we specialize in empowering small-to-medium-sized businesses (SMBs), nonprofits, and other organizations to successfully navigate complex operational hurdles. Rasheeda founded the group in response to recognizing a specific gap in the market that she aimed to address, choosing entrepreneurship as the key to their ultimate success. The majority of individuals I met possessed extraordinary business ideas. Despite this, they failed to grasp the fundamental principles of building and maintaining a business. With years of training, expertise, and professional connections under her belt, Rasheeda has built a wealth of experience in this field. “When one has access to the knowledge necessary for a sustainable lifestyle, it’s essential to share that expertise with others, empowering them to make similar choices.” Empowered by this experience, Rasheeda is thankful for the opportunity to collaborate with the Cisco companion ecosystem, which she attributes to “being part of a community where I can learn from others and leverage my skills to help more people.”
Rasheeda’s passion for championing small and medium-sized businesses originates from her conviction that they form the very backbone of the financial ecosystem, driving innovation and growth through their entrepreneurial spirit. “The mom-and-pop shop owners and local pizzeria proprietors are often the unsung heroes behind thriving neighborhoods. According to her, it’s these very same community members who consistently seek help in integrating technology or embarking on a digital transformation to drive business growth.”
According to recent analysis, more than 60 percent of small and medium-sized businesses are proactively dedicating resources to drive digital transformations. Despite the significant investments made by over 70% of companies in digital transformations, fewer than a third of them claim that these efforts have yielded a profitable outcome. To help map out a path to achievement, Rasheeda shares several strategies she employs to support her clients’ growth. Watch each of the video segments below to learn more.
Rasheeda defines digital transformation as the seamless integration of cutting-edge digital technologies across every aspect of an organization, revolutionizing its operations and culture. Additionally, it’s about reinvigorating traditional ways of working and courageously exploring innovative tactical methods. “With increasing fervor, companies across all industries are turning to AI to drive innovation, capitalizing on cloud computing to ensure seamless scalability and flexibility, while harnessing the power of data analytics to inform their most critical strategic decisions.” “These instances exemplify digital transformation, fundamentally reshaping how companies operate and deliver value to customers.” Rasheeda emphasizes the importance of digital transformation for SMBs, stating it “levels the playing field” and enables them to compete effectively, also highlighting innovation and agility as crucial factors in achieving a successful transformation.
Digital transformations thrive in a forward-thinking, adaptable environment. Rasheeda imparts valuable advice on crafting the perfect ambiance. Watch the accompanying video clips to explore these key points in greater depth.
- Perceiving that transformation starts at the highest level. Effective leaders must recognize the imperative and benefits of transformation, then establish a clear and captivating direction for their organization.
- Clearly articulating a compelling vision that resonates with employees, emphasizing the relevance of their roles to achieving collective success.
- To craft choices and explore innovative possibilities. Frontline workers in customer-facing roles are best positioned to understand what’s driving sales and identifying areas for improvement.
- Leveraging connections within your community, across your group and throughout various industries. The more energy and thoughtfulness you invest in your response, the better the outcome will be.
- To optimize workflows and liberate resources for innovative thinking and forward-thinking strategy development.
- Evaluating operational effectiveness and efficiency to identify opportunities for improvement and ensure continued growth?
- stifles creativity.
- Failure is an inevitable yet essential part of the iterative learning process. As a professional editor, I would improve the text in the following style:
Go away to a room to attempt new challenges and learn from experts.
- Prevents forward momentum; instead, consider opportunities for growth.
- Limits constrain progress; instead, cultivate adaptability.
- Don’t maintain your concepts captive. As an alternative, share them. When others bring their insights to a concept, it can be transformed in ways that were previously unimaginable?
Rasheeda drew upon her personal experiences to uncover thought-provoking observations. There exist varying perspectives to be considered. To promote collaboration and mutual support, we invite small-to-medium-sized businesses (SMBs) to connect with like-minded organizations, explore industry events, and discover valuable resources from Cisco that can aid their growth and development.
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