The inaugural 2024 Esports World Cup made its global debut earlier this week. The much-anticipated event taking place in Saudi Arabia is offering competitions across multiple platforms, including PC, consoles, and mobile devices, with a staggering amount of prizes worth winning.
With its massive scope, partnering brands will gain access to millions of online viewers and attendees eager to engage at the in-person event. Saudi Arabia funds the Esports World Cup Foundation through its Public Investment Fund. Taking a calculated risk, participating manufacturers weighed the potential benefits against the risks of damaging their reputation.
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The 27 partners of the Esports World Cup 2024 can be categorized into three distinct groups: endemic brands, non-endemic companies, and Saudi Arabian manufacturers and government entities.
Among the 27 occasion companions, a notable proportion of eight are uniquely endemic to the realms of gaming and esports. Companies such as these specialize in the development of hardware and the creation of competitive gaming experiences for esports enthusiasts.
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The Honor 20 was named the official smartphone of the EWC.
As the official gaming monitor sponsor of the event, was recognized for its commitment to providing top-notch display technology for gamers.
The Esports World Cup collaborated with a technology company to enhance its event security through live match insights.
The main sponsor has signed a deal to host the event through the Esports World Cup until 2026.
The company continues to partner with the Esports World Cup Foundation as its official sponsorship consultancy. Prior to the rebrand, Sportfive backed the event’s precursor, Gamers8.
The Chinese gaming giant, owner of PUBG Mobile and Honor of Kings, has forged a partnership with the Esports World Championship (EWC) to bolster its esports initiatives. The newly formed partnership has secured a comprehensive agreement that encompasses the prestigious Esports World Cup, with additional events and collaborative initiatives planned for the next three-year period.
The developer of Mobile Legends: Bang Bang has inked a partnership with the Esports World Championship (EWC) to expand its presence beyond Southeast Asia and further boost the global esports scene. The Mid-Season Cup will take place on the Electronic Warfare Championship (EWC), along with the inaugural MLBB Ladies’ Invitational.
Non-endemic manufacturers
The Esports World Cup has secured partnerships with 12 independent manufacturers outside the gaming industry, expanding its reach and influence beyond the realm of Saudi-affiliated organizations. These companies are key players in leisure, fast-moving consumer goods (FMCG), and technology.
The Eastern Wrestling Club’s official merchandise associate is —. All gamers, workers, and crew members will receive premium kits as part of the model’s offerings. Prior to establishing the Electronic World Championship (EWC), Adidas had partnered with several prominent esports organizations, including G2, 100 Thieves, and North.
The global beverage brand is partnering with the Esports World Cup to showcase its iconic “Have a Break” message during scheduled pauses in the competition. The model previously partnered with League of Legends’ EMEA esports ecosystem through an agreement facilitated by Sportfive.
The leading gaming brand has partnered with the Esports World Cup to amplify its festival activations across multiple platforms. The model has partnered with Saudi Arabia-based Falcon Esports HQ, in addition to sponsoring the popular Rockstar Bar which features karaoke.
As a leading gaming and entertainment brand, — was proud to be named the official leisure platform of the prestigious Esports World Cup. Additionally, the platform will feature a live presenter throughout the entire event, introducing customized icons and exclusive features unique to TikTok Live specifically designed for the European Wildlife Congress.
A leading multinational technology agency recently signed a significant agreement to significantly enhance the content offerings of the prominent event. Sony will produce a behind-the-scenes documentary and its music division will craft an exclusive anthem for the Esports World Cup.
The company has signed a strategic partnership with the European Wilderness Convention. DAZN will broadcast the event at no cost, marking the start of a more extensive effort.
Channel 7—the Australian television network—signed a settlement with the English Wallabies Club (EWC) to broadcast the event. WBD plans to rely on its partnerships with Eurosport and CNN’s parent companies to bolster security measures. The original series “Moreover, choose occasion” will be exclusively available on the Max streaming platform.
The European Wildlife Conservation (EWC) signed a settlement with — to broadcast the event live on their YouTube channel and also showcase it on their linear TV platforms. Will this partnership enable the Eastern Wilderness Company to expand its presence in India by leveraging the local language, thereby fostering a deeper connection with potential fans and enthusiasts?
Unilever has reached a settlement with the Environmental Working Group (EWC) to promote two of its brands: Axe and Clear Shampoo for Men. This partnership leverages the momentum of previous joint esports initiatives.
The innovative company has solidified a strategic partnership with the esteemed EWC, designating it as their exclusive commerce platform. Amazon’s Saudi Arabian and United Arab Emirates websites will prominently feature the Entrepreneurship World Cup (EWC) and provide attendees with exclusive, limited-time discount codes to access the innovative platform. Moreover, Alexa’s users will be able to ask their digital assistant esports-related questions, providing seamless access to the latest news and updates from the Esports World Cup.
The leading audio technology company has teamed up with the prestigious Esports World Cup to launch a thrilling sport audio remix competition. The grand prize winner will embark on an all-expenses-paid trip to London to collaborate with renowned sound design experts, Spitfire Audio, at the prestigious Abbey Road Studios, where they will co-create a unique industrial-patterned soundscape. The model previously sponsored the production of content at ESL Faceit Group’s DreamHack Atlanta 2023.
Saudi manufacturers and authorities operations
Unbeknownst to many, the Esports World Cup has formed a landmark partnership with six prominent manufacturers and government entities backed by Saudi Arabia. Furthermore, these agreements generate substantial direct proceeds for the Saudi Arabian authorities.
The global leader in energy has partnered with the European Wire Championship (EWC) to serve as the title sponsor of the prestigious Aramco Simulation Area. Attendees are invited to engage in thrilling sim racing competitions utilizing the cutting-edge simulation rigs provided by the venue, allowing for an immersive experience.
Our company has collaborated with the Esports World Cup to provide uninterrupted internet access across all EWC event locations, supporting the cup’s live broadcast requirements seamlessly. Notably, the group secured naming rights for the STC area, the STC Play gaming corridor, and the STC TV World Cup studios.
The gaming company has collaborated with Saud Esports group POWR to host its group headquarters throughout this event. Festival-goers have the opportunity to interact with POWR’s gaming community and participate in engaging activities at our on-site location.
The newly launched motorsports division of the company is hosting a series of activations at the Esports World Cup. At Jameel Motorsport Park, fans of Jameel Corporation’s innovative ventures will have the opportunity to participate in a range of motorsport-related activities alongside VR racing experiences.
The Saudi firm signed a deal to become a member of the European Weightlifting Championship (EWC). The model can also claim a prominent sales space on the occasion’s pageant to connect with fans and provide refreshments for attendees.
The Desert Outdoors in Riyadh serves as the official host of the Endurance World Championship (EWC). The event will significantly boost the local gaming industry by showcasing its state-of-the-art gaming facilities?
