December 11, 2024
PRESS RELEASE
Apple Intelligent tools now offer enhanced capabilities with the addition of Picture Playground, Emoji Generator (Genmoji), and innovative Writing Instruments features. Additionally, seamless integration with ChatGPT provides users with intuitive assistance in their creative endeavors.
Apple’s latest innovation marks the beginning of its expanded intelligence capabilities, introducing localized English support in Australia, Canada, Ireland, New Zealand, South Africa, and the United Kingdom.
Apple today unveiled the release of iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2, bringing a wealth of new features that significantly enhance users’ experiences on iPhone, iPad, and Mac devices, building upon previously introduced updates. Apple Intelligence is a user-friendly, private intelligence platform that provides relevant insights while prioritizing data confidentiality through innovative AI applications. Customers can now express themselves creatively through innovative visual self-discovery tools like Picture Playground, craft the perfect emoticon for any situation using Genmoji, and elevate their writing with enhanced features in Writing Instruments. With the advanced capabilities of Apple’s latest innovations, users of iPhone 16 and iPhone 16 Pro models can now tap into the power of visual intelligence through Camera Management, allowing them to gain a deeper understanding of their surroundings? With ChatGPT seamlessly integrated into writing instruments and Siri, users can tap into the AI’s expertise without app-switching, streamlining their workflow and delivering unparalleled efficiency in getting tasks accomplished.
Currently, Apple introduces localized English support in six markets: Australia, Canada, Ireland, New Zealand, South Africa, and the UK, empowering a broader global user base with enhanced language capabilities on their iPhone, iPad, and Mac devices. The platform will soon expand to support multiple languages, including Chinese, as well as various English dialects from India and Singapore, alongside French, German, Italian, Japanese, Korean, Portuguese, Spanish, and Vietnamese, with the initial batch expected to roll out in April through a software update.
The Picture Playground empowers users to effortlessly craft unique and engaging images by providing a range of creative tools, including themes, costume options, props, and backdrops. Customers can personalise their orders by adding custom text descriptions, and even design images resembling loved ones or friends using their existing photo library. Picture Playground produces diverse images, including Animation – a modern, 3D-animated aesthetic – and Illustration, offering visuals defined by simple shapes, crisp lines, and bold color blocking.
Expertise is seamlessly integrated within Messages, making it easier than ever to create images for conversations, as well as within apps such as Freeform, Keynote, and many others. Picture Playground can now be accessed as a dedicated standalone app.
With Apple’s innovative intelligence, Genmoji takes emojis to the next level, making interactions with family and colleagues more engaging and lighthearted, while also unlocking entirely new ways of communicating?
When typing an outline on the emoji keyboard, a Genmoji appears, accompanied by a range of options to choose from. With access to their extensive picture library, customers can further personalize their Genmojis by designing ones that pay tribute to a loved one, such as a friend or family member, complete with images that tell their unique story. Customized Genemojis can be tailored with accessories, such as hats or sunglasses, to create unique and personalized representations that reflect individual personalities or interests. Identical to emojis, Genmoji can be seamlessly integrated into messages as an inline image, or shared as a sticker or response within a conversation, empowering users to convey complex emotions and ideas with greater nuance and precision.1
The Notes app will introduce innovative instruments to revolutionize note-taking by rendering it even more vibrant and engaging. With the Picture Wand tool in the instrument palette, users can swiftly generate images that illustrate the meaning of a given term, leveraging both written and visual context captured within the word.
With Picture Wand, even the most unrefined sketches are effortlessly elevated to sophisticated masterpieces through the simple act of tracing around them. Customers can even circumscribe vacant spaces within words; the Picture Wand harnesses on-device generative models to scrutinize both handwritten and typed text, then generates a pertinent image that amplifies the word’s visibility and clarity. With Picture Wand, customers can craft unique images by selecting from three creative tools: Animation, Illustration, or additional Sketch options.
Building on our existing options for Rewrite, Proofread, and Summarize, we now offer the ability for customers to specify the changes they’d like to make with the new “Describe Your Change” feature. Our Describe Your Change tool empowers clients with greater adaptability and control, allowing them to infuse their written content with added flair, much like incorporating dynamic phraseology into their résumé or reworking a cocktail party invitation in poetic form, among other creative endeavors. Here’s the improved text: Identical to the entire writing instrument selection process, this new ‘Describe Your Change’ feature is now available systemwide across all Apple applications as well as numerous third-party apps.
Apple’s latest innovation in visual intelligence technology leverages the power of Apple Intelligence to enable seamless object and location recognition on the iPhone 16 series, thanks to its cutting-edge Digital Camera Management feature. Artificial intelligence can adeptly condense and replicate written content, seamlessly translate texts across languages, recognize phone numbers or email addresses with the option to add them to contact lists, and offer additional capabilities. Through Digital Camera Management, users can seamlessly search Google to locate where they can acquire a product, or leverage ChatGPT’s problem-solving capabilities to request clarification on complex diagrams, such as those found in class notes. Customers are ultimately responsible for controlling the use of third-party instruments and deciding what data is shared with these tools.
Apple is integrating ChatGPT functionality into Siri and writing instruments across iOS, iPadOS, and macOS, allowing users to access its capabilities without requiring them to switch apps. With the ChatGPT integration, Siri seamlessly recommends relevant ChatGPT entries to ensure accurate responses to user queries.
Compose enables users to request ChatGPT-generated content tailored to their writing needs using the comprehensive array of Writing Instruments at their disposal. They will also leverage ChatGPT’s image-generation capabilities to enhance their written content with visually engaging images.
Customers have the discretion to enable or disable ChatGPT integration and retain complete control over when and how they choose to utilize it, as well as the type of data that is shared with the platform? The integration does not require a ChatGPT account by default. When using ChatGPT without an account, OpenAI does not store requests and will not utilize the data for model training. What’s more, customer IP addresses are anonymized to prevent any potential links between individual browsing sessions. When attaching an account to OpenAI, users are subject to the company’s data-use policies.
Apple’s advanced intelligence features are poised to debut within the coming months. Siri is poised for greater success, leveraging its ability to tap into a user’s personal context and deliver intelligence tailored to their unique needs and preferences. Siri can potentially achieve on-screen consciousness and perform numerous cutting-edge actions seamlessly within Apple and third-party applications. Notifications about precedence can have a profound impact on what’s truly essential. Customers will have the ability to craft visually striking images within Picture Playground’s Sketch mode, featuring an interactive tutorial and meticulously detailed instructions that utilize a rich color palette alongside technical guidelines to produce realistic illustrations.
By prioritizing customer privacy throughout every stage, Apple’s Intelligent technology leverages on-device processing, enabling most models that power it to operate entirely within system boundaries.
To unlock greater insights, Private Cloud Compute securely extends the privacy and security of your iPhone to the cloud, enabling access to a broader range of powerful computing capabilities. When using Non-public Cloud Compute, customer data is securely stored and utilized exclusively for processing their specific requests, without being accessed or shared by Apple. Independent experts can continuously verify the code executing on Apple’s silicon-based servers to consistently uphold this privacy commitment, as they currently do. The landmark innovation marks a significant stride forward in safeguarding individual privacy within artificial intelligence realms.
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The free software program, iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2, are now available worldwide, accessible in most regions when users set their system and Siri language to localized English for a seamless experience on the iPhone, iPad, or Mac.
- Mac customers in the European Union can access Apple Support by using an eligible device with compatible settings and languages. By early April, Apple will start rolling out Intelligence options to European iPhone and iPad users in the EU.
Apple’s latest innovation suite encompasses the crux of its intelligence capabilities, including enhanced writing instruments, advanced emoticon sets (Genmoji), an overhauled Siri featuring deeper linguistic comprehension, seamless integration with ChatGPT, and further developments.
- Apple’s cutting-edge intelligence features are now available on the latest iPhone models, including iPhone 16, iPhone 16 Plus, and top-of-the-line iPhone 16 Professional and iPhone 16 Professional Max. Additionally, users of iPhone 15 Professional and iPhone 15 Professional Max can also enjoy these advanced capabilities. Moreover, this intelligent technology is accessible on iPads equipped with A17 processors or later, as well as Mac computers featuring M1 chips or newer.
Apple’s innovative spirit was redefined with the historic launch of the Macintosh in 1984, pioneering personal knowledge management. Currently, Apple drives global innovation through its pioneering products, including iPhone, iPad, Mac, AirPods, Apple Watch, and Pro Displays. Apple offers a range of six operating systems – iOS, iPadOS, macOS, watchOS, tvOS, and visionOS – which provide a seamless user experience across all Apple devices. These platforms empower individuals with innovative services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. With a global workforce exceeding 150,000 employees, Apple’s dedication is unwavering as they strive to craft innovative products that leave a lasting impact and make the world a better place than when they found it.
- The Genmoji creation feature is now available for download on both iPhone and iPad, with a likely release on Mac devices in the near future.
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Nadine Haija
Apple
Apple Media Helpline
