Hollywood legend David Hasselhoff has teamed up with an international coalition of gaming enthusiasts, social media influencers, and environmental advocates to combat the pressing issue of global climate change.
Renowned actor and singer lends support to PlanetPlay’s expanding Make It Green Tuesday Strikes (MGTM) campaign, empowering gamers to drive tangible impact in the fight against climate change.
As of July 2nd, 2024, participating studios are introducing exclusive “rookie” items featuring David Hasselhoff within their respective games, a feature unique to the MGTM initiative, available until the next monthly update is activated. The excitement of the sport is right here on your doorstep.
Proceeds from the sale of David Hasselhoff’s content, including any newly created or repurposed digital content such as characters, skins, and objects, will be invested in fully licensed sustainable initiatives through PlanetPlay’s eco-donate platform.
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The Hoff, star of global hit TV series Knight Rider and Baywatch, is thrilled to be MGTM’s inaugural ‘Star of the Month’ from the world of leisure, backed by a massive social media campaign designed to inspire gamers worldwide to ‘Make Green Tuesday Moves’.
Among the numerous video games that featured The Hoff’s in-game content as part of July’s MGTM are Avakin Life by Lockwood Publishing, Bowling Club and Driving School by Boombit, Loopy Defense Heroes from Animoca Brands, Darts Club also by Boombit, Dawn of Ages from Boombit, Fishing Clash from Ten Square Games. Here are the video game titles in a list: Nitro Nation, Hunt Royale, Peridot, Subway Surfers, The Nice Ocean, High Drives, Practice Station 2.
Collectively, these video games boast an astonishing 36 million daily players, with specific titles boasting an impressive 4 billion plays. Estimated to boast a remarkable 400 million monthly active subscribers.
To encourage socially conscious gaming, enthusiasts can leverage their #PassiveActivism by consistently playing their favorite video games while supporting sustainable initiatives through partnerships with environmental organizations like those endorsed by The Hoff.
“I’ve always believed that by working together, we can harness the power to create a positive impact.” PlanetPlay’s Make It Exist Tuesday Strikes initiative showcases the power of gaming communities coming together to drive significant social impact, highlighting their commitment to tackling pressing issues like climate change. As gaming enthusiasts and environmental stewards unite, it’s a victory for both passions. Let’s all do our part to make Inexperienced Tuesdays a reality. “I’m thrilled to witness the profound impact we’ll make together as a collective force.”
These sustainability initiatives exemplify a commitment to empowering households in Kenya to improve their living conditions through the production and distribution of clean cookstoves, as well as driving water conservation efforts in New Zealand.
Niantic’s Jessica Jung, product supervisor for Peridot, announced the company is thrilled to collaborate with PlanetPlay on initiatives such as the Make Green Tuesday Strikes program. At the heart of Niantic’s mission, our vision is to harness the power of gaming to inspire people to venture outdoors, cultivate healthier lifestyles, and forge meaningful connections with others. When this mission succeeds, it can harmoniously work alongside others to create a truly sustainable and eco-friendly planet.
PlanetPlay is a groundbreaking not-for-profit digital platform empowering gamers globally to drive positive environmental change through immersive gaming experiences, fostering meaningful connections between players, game developers, and the planet’s well-being. The PlanetPlay online marketplace offers a range of affordable game packages, with proceeds contributing to sustainable development initiatives and supporting environmentally conscious causes.
In the near future, PlanetPlay is poised to announce additional strategic partnerships with leading game developers and influential personalities from the entertainment industry through its MGTM (Makers and Gamers Together Movement).
Rhea Loucas, CEO of PlanetPlay, announced that the “Make Inexperienced Tuesday Strikes” initiative exemplifies the remarkable capacity of the gaming sector to catalyze meaningful transformation. As we kick off our “Star of the Month” series with Hollywood icon David Hasselhoff, we’re inviting tens of millions of gamers worldwide to join us in a mission to combat climate change and keep global temperatures below the critical 1.5°C threshold?
Loucas said, “In addition, I’d like to extend a warm welcome to our new studio partners, who are seamlessly integrating sustainability into their game experiences, empowering players to make a positive impact on the environment by contributing to real-world eco-friendly choices.” Every individual play session has the potential to yield distinct outcomes. We’re delighted to welcome David Hasselhoff to our team, eager to witness the impact his involvement will bring.
