Tuesday, April 1, 2025

BrightPick secures $12 million investment to roll out advanced cellular sorting robots across the United States.

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Brightpick’s Autopickers automates all cellular manipulations and selection tasks. | Supply: Brightpick

Brightpick has announced the addition of $12 million to its coffers, secured through a combination of equity and debt financing. The corporation plans to utilize its newly acquired funding primarily for the rollout of robotic and artificial intelligence initiatives within the United States, anticipating that these efforts will account for 50 percent of its revenue in 2024.

“As of last year’s fourth quarter, Brightpick Autopicker has seen extraordinary interest from potential clients,” said Jan Zizka, the company’s co-founder and CEO. Our unparalleled expertise yields substantial labour and value efficiencies, a compelling proposition that deeply resonates with customers. Our primary emphasis has consistently centered on scaling within the US market, where we’re currently witnessing the greatest momentum. These funds will primarily support the installation of additional buyers within that market.

Following its spin-off from Bratislava, Slovakia-based developer of 3D robotic vision sensors and intelligence software, Brightpick emerged as an independent entity in 2021. The company, with its headquarters near Cincinnati in Erlanger, Kentucky, is a subsidiary of Photoneo Brightpick Group, boasting over 8,000 expertly installed systems across the United States, Europe, and Asia.

Autopicker applies AI to achievement

Brightpick provides AI-powered robots for warehousing operations, streamlining every stage of the process – from order picking and consolidation to dispatch and inventory replenishment. The corporation boasts that its acclaimed solution is the sole entity on Earth that robotically collects and aggregates orders instantaneously throughout warehouse aisles, mimicking the efficiency of a human operating a shopping cart.

Brightpick’s flagship Autopicker, launched in 2023, enables companies to significantly reduce the labor required for order fulfillment within just a matter of weeks.

The company has augmented its workforce with an additional 200 personnel and strategically positioned over 300 AI robots across the United States. and Europe. Its prospects mirror those of major companies such as Rohlik Group, Doctor’s Choice, and Zalando. Max, and The Feed.

Last year, Autopicker was named the 2024 RBR50 Utility of the Year. The system distinguished itself by its capacity to automate every stage of cellular manipulation and selection. 

Brightpick funding totals $47M

Photoneo has invested a total of more than $35 million in Brightpick, with the latest round bringing the cumulative funding to $47 million.

The round attracted participation from new investor EBRD Enterprise Capital, joining existing backers Pavel Baudiš and Eduard Kučera (Avast’s founders), Miroslav Trnka (ESET’s founder), Maximilian Kolowrat-Krakowsky, and Juraj Duriš.

As Bruno Lusic, EBRD Enterprise Capital, remarked, “We’re thrilled to support Brightpick’s innovative efforts to transform the warehouse industry through their cutting-edge know-how.” Their potential to deliver unparalleled effectiveness and significant financial value to clients cements their position as a market leader, and we’re confident in their rapid growth trajectory across the U.S. will further fortify their primary position.


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