October 23, 2024
UPDATE
Lionel Messi makes his highly anticipated MLS Cup Playoffs debut, and fans can catch the action for free on MLS Season Pass on Apple TV.
The 2024 MLS Cup Playoffs kick off this Friday on the MLS Season Pass, available on apple.com, in Apple Retail Stores worldwide, and on TikTok.
As Lionel Messi makes his highly anticipated MLS Cup Playoffs debut this Friday, October 25, the excitement is palpable as the MLS season returns to its thrilling climax on Apple TV. The top-seeded Inter Miami CF is set to face off against Atlanta United FC at 8:30 p.m. What is the greatest of 1, 2, and 3?
Following his membership in Inter Miami CF’s last campaign and leading the fan group to set new records for the Supporters’ Shield and single-season marks just recently, Messi is now targeting another historic achievement in his illustrious career by pursuing document No. 47.
Subscribers can watch the match in its entirety on Apple TV, enjoying a vast array of live options through the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and gaming consoles, or access it online at .
Furthermore, the collaboration combines top-ranked golf equipment with Columbus Crew, defending MLS Cup and Leagues Cup champions, and Lamar Hunt U.S. Soccer Development Academy to create a unique brand of golf-inspired soccer balls. The open-cup-winning Los Angeles FC, along with their arch-rivals, are gearing up to compete for the 29th MLS Cup title. The MLS Season Cross on Apple TV provides a centralized destination for fans to follow every playoff match without any blackout restrictions, building towards the MLS Cup finale on December 7.
Apple’s Senior Vice President of Services, Eddy Cue, said: “We’re offering Friday’s match to fans globally on MLS Season Pass for free, allowing everyone to enjoy an incredible season and Messi’s first-ever appearance in the MLS Cup Playoffs.” As we mark this momentous occasion, we’re delighted that audiences have access to a diverse range of perspectives and viewing options.
“Our collaboration with Apple has successfully brought MLS to a global audience through innovative means, exemplifying our commitment to engaging with fans, as evidenced by the forthcoming opening playoff match between Inter Miami and Atlanta United being made freely accessible.” “The highly anticipated 2024 MLS Cup Playoffs are poised for an electrifying ride from start to finish. As the stakes rise, we’re thrilled to bring you this thrilling matchup featuring some of the biggest names in the game on Apple TV.”
According to MLS Season Cross’s lead analyst Taylor Twellman, “The historical record books may be rewritten with the MLS Cup Playoffs, should Inter Miami succeed in winning the Supporters’ Shield, setting multiple records for a single season and ultimately vying for the coveted MLS Cup title.” As the spotlight focuses on the playoffs, it’s plausible that the outcome will starkly differ from previous experiences, largely due to the fact that with every new trophy Messi claims, his stature as the greatest of all time is further solidified. As the crown jewel of success, a formidable figure finds himself beset by an onslaught of challengers seeking to usurp his dominant position. What an exciting prospect! It’s thrilling to anticipate the unfolding of events.
As the curtain closes on an unpredictable 38-match regular season, excitement builds for the thrilling climax that lies ahead, notes Sammy Sadovnik, play-by-play announcer for MLS Season Cross’s Spanish-language broadcasts. “Miami’s fortunes will hinge on the team’s ability to maintain the consistency they’ve shown during the regular season and the brilliance of Lionel Messi, widely regarded as the greatest player on the planet.”
MLS fans can catch the season’s cross-match live on Apple TV this Friday evening, with free broadcasting available. Additionally, the game will be streamed simultaneously across various Apple Store locations worldwide, including Apple Fifth Avenue in New York City and Apple Union Square. In San Francisco, as well as at Apple’s flagship stores in The Grove, Los Angeles, and in Apple Retailer areas across Australia, Brazil, Canada, Japan, Korea, and Mexico.
TikTok enthusiasts can delight in a special “Player Spotlight: Messi” feature, showcasing Friday’s match through a lens focused on the soccer legend as he illuminates the pitch with his exceptional skills. The live stream will simultaneously appear on our official TikTok profile, going live five minutes prior to kickoff. TikTok marks its first-ever live-streamed soccer match with a sole player in the spotlight. Folks can tune in to TikTok to live-stream the stay event.
The match will be available at no additional cost to all DIRECTV residential satellite TV customers on Channel 622 and all DIRECTV for Business customers on Channel 9475.
Inter Miami CF vs. Atlanta United FC
8:30 p.m. EDT
LA Galaxy vs. Colorado Rapids
11 p.m. EDT
Orlando Metropolis SC vs. Charlotte FC
7:30 p.m. EDT
LAFC vs. TBD 9:45 p.m. EDT
FC Cincinnati vs. New York Metropolis FC
6:45 p.m. EDT
Seattle Sounders FC vs. Houston Dynamo FC
9 p.m. EDT
Columbus Crew vs. New York Purple Bulls
6:45 p.m. EDT
Actual Salt Lake vs. Minnesota United FC
9 p.m. EDT
The MLS Season Cross will broadcast every match of the postseason, along with the highly anticipated MLS Cup, which makes its debut in association with Audi. The MLS Season Pass is available via the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and gaming consoles, as well as online at mlsseasonpass.com. Fans can also enter MLS Season Pass from the Apple TV app on Apple Vision Pro, where they can watch games alongside other apps in their physical space; within an Environment, making the screen feel 100 feet wide; and in Spatial Audio for an even more immersive viewing experience?
Fans in over 100 countries and regions can now join the MLS Season Pass for just $9.99 until the end of the current season. Existing Apple TV+ subscribers can now claim a complimentary MLS Season Pass Cross for the remainder of the 2024 season, courtesy of their existing subscription. To gain extra information about MLS Season Pass and to subscribe, visit.
The official MLS app for iPhone offers a straightforward way for fans to stay informed about scores, statistics, league standings, and their preferred teams throughout the MLS Cup Playoffs.1 Within the Apple TV app, customers seamlessly navigate through scores, upcoming video games, and group details, gaining access to real-time play-by-play information, team statistics, and live match updates, including betting odds, all at their fingertips with MLS Season Pass.2 Apple Sports features also harmoniously synchronizes with favorite teams selected within the My Sports experience, effortlessly integrating across the Apple TV app and Apple News. Apple has introduced that with iOS 18 and watchOS 11, its Sports app now offers real-time Dwell Actions for all groups and leagues, providing instant access to live scores and play-by-play commentary directly on the iPhone and Apple Watch lock screens.3
- Available in the United States, the United Kingdom, and Canada for easy accessibility.
- A subscription is required.
- The Dwell app requires a minimum of iOS 18 and watchOS 11 for optimal functionality.
Press Contacts
Sam Citron
Apple
Hayden Zelson
Apple
Apple Media Helpline
