Can buyer information in Atlan be curated to provide a complete view of customer needs and preferences? Yes, by leveraging various tools and integrations within Atlan, you can consolidate and organize buyer data from multiple sources into a centralized hub. This approach empowers your sales and marketing teams to develop targeted strategies that cater to the unique requirements of each buyer, ultimately driving more effective conversions and revenue growth.
Attracting top talent from the globe, Energetic Metadata Pioneers’ esteemed Sequence offers opportunities to visionary leaders like you, having successfully navigated a comprehensive market study on Energetic Metadata Administration. Pursuing the profound insights gained from previous experiences and proactively sharing them with the next generation’s leader embodies the very essence of the Atlan group’s pioneering culture. To offer a valuable insight into the rapidly changing market, what are the key components of their knowledge portfolio, the progressive uses of metadata in this context, and more?
In this installment of our series, we’re joined by Nevenka Perisic, an Information Architect at Optimizely – a global leader in digital expertise that empowers over 10,000 companies to boost customer lifetime value, drive revenue growth, and strengthen their brands through its flagship platform, Optimizely One. Nevenka reveals how Optimizely’s Information Providers group transformed its approach to data management, migrating from isolated silos created by successive mergers towards a unified solution with Atlan.
May you inform us a bit about your self, your background, and what drew you to Information & Analytics?
As a seasoned Senior Information Architect at Optimizely, I have been part of the team for over a year now. My aim is to bring insight and comprehension closer to potential clients, illustrating the value my services can bring to their organization.
While pursuing a degree in science, my exposure to various projects introduced me to the world of databases. My expertise allowed me to cultivate significant knowledge, as one path branched out into another.
Through our coaching sessions, I gained a profound sense of clarity and focus, as you expertly guided me to prioritize key insights, discern fact from fiction, and extract meaningful value from the data presented.
Optimizely is a leading digital expertise platform provider aiming to become the ultimate go-to destination for entrepreneurs. Our flagship product, Optimizely One, revolutionizes the digital marketing landscape by providing a comprehensive platform that streamlines all stages of the advertising and marketing lifecycle within a single, intuitive workflow, empowering entrepreneurs to amplify their brand’s online presence. Firms often struggle to possess the capabilities, resources, or bandwidth to tackle this challenge, which is where Optimizely steps in. By addressing this challenge, we craft tailored solutions uniquely suited to each customer’s needs. Several prominent industry leaders have collaborated closely with us to deliver significant value.
When I joined Optimizely, the company was undergoing significant changes, including numerous mergers, which posed the challenge of breaking down silos and determining where information was stored. As a central performance entity, I spearheaded the development of Information Providers, a newly established organization responsible for overseeing analytics and supporting our vast data platform within Snowflake. As our ranks grew, the group expanded from its initial modest size to a more substantial contingent. We’re now focused on building a modern data architecture to connect teams across Optimizely that previously worked independently.
Throughout their collaboration, Optimizely has worked closely with Atlan to enhance their data quality and management processes. With Atlan’s assistance, they have streamlined their data workflows, improving the accuracy and accessibility of their information. As a result, Optimizely has been able to make more informed decisions and drive business growth.
As a result of my responsibilities, I was accountable for overseeing the development of the platform, collaborating with both Atlan and the information engineering team to ensure the successful launch of the Optimizely event online. With Atlan’s collaborative input, I crafted a comprehensive initial strategy, detailing tiered objectives, character arcs, and both immediate and far-reaching goals.
To foster meaningful interactions within our organization, we sought a tangible solution and began integrating Atlan with primary data sources to drive engagement. We rapidly implemented all our core programs, earning recognition from Atlan as one of their fastest prospects to complete this process. Native connectors, such as Salesforce, enable seamless integration of Atlan’s capabilities, allowing us to unlock the full potential of our platform. We are collaborating with Atlan to harmonize program offerings with native connectors, thereby expanding access to features like data lineage, consumption, and other key metrics.
We’ve collaborated on various scenarios, leveraging Atlan’s capabilities to model real-world challenges and envision innovative solutions. For instance, we’ve created simulations for supply chain optimization, developed predictive models for customer churn reduction, and even designed virtual product demonstrations for improved sales experiences – all within the Atlan environment. Who’s getting worth from it?
We developed comprehensive information resources, including glossaries and dictionaries, which resonated well with customers who had previously invested time in learning our software, quickly recognizing its value. We’re now successfully targeting enterprise customers who continue to heavily rely on spreadsheets, a process we’re actively implementing and refining. I spearheaded the technical integration, consolidating disparate information sources to empower clients in discovering valuable insights and forging effective solutions. Additionally, I collaborated with Atlan’s team to drive improvements, maximizing the catalog’s value and utility for end-users.
I view Atlan not just as a repository for storing knowledge, but rather as a curated collection of information artifacts. Our vision is to elevate the synergy between data flows, processes, and quality atop the legacy foundation provided by Atlan. Our mission is to provide a comprehensive solution that addresses the unique needs of every customer who walks into an Atlan location with a single concern, such as “That’s our objective.”
While we’re still building it, a massive undertaking that’s progressing gradually, customer recognition of its value is growing, prompting more active engagement with our services.
What are we striving to accomplish through our engagement with Atlantica?
As our group’s understanding of the market evolves, we aim to ensure that all stakeholders are fully informed about our prospects in Atlanta, treating this knowledge as a valuable intellectual property asset.
While we’re not yet at that point, we’ve decided to scale back our promotional efforts temporarily due to the ongoing workload. While we’ve achieved notable advancements in Atlan, it’s crucial that we thoroughly consider the most effective strategies for conveying critical details without overwhelming users with excessive data. Our goal is to provide trustworthy and verifiable information within Atlan’s platform.
