October 17, 2024
UPDATE
Apple marks a decade since Apple Pay revolutionized mobile payments with seamless transactions?
Jenifer Bailey, Vice Chair of Apple Pay and Apple Wallet, reflects on a decade of transforming the way people live their daily lives through Apple Pay, highlighting innovative payment methods, including rewards and installment options.
As we embarked on our Apple Pay journey a decade ago, we discovered a groundbreaking opportunity to harness the power of Apple’s hardware and software to positively impact the financial well-being and daily lives of our customers. Envisioning a world where seamless transactions reign supreme, our goal was to empower users with the ability to effortlessly pay for everyday necessities, from grocery runs to international travel arrangements, both online and in-person, while safeguarding sensitive financial and personal information.
Currently, Apple Pay serves hundreds of millions of customers across 78 markets, with seamless transactions facilitated at tens of millions of websites and apps, as well as in over a hundred million retail stores globally, backed by more than 11,000 banking and network partners. Daily, we hear from clients about the significant benefits, unparalleled safety, and valued privacy protections that Apple Pay brings to their daily lives, as well as how much they enjoy using it seamlessly across all their devices – including iPhone, Apple Watch, iPad, and Mac.
One of my most vivid memories of witnessing the tangible impact of Apple Pay on users’ daily lives dates back to our rollout of Apple Pay for transit in Tokyo, a bustling destination that welcomes tens of millions of tourists each day. As commuters swiftly touched their iPhone or Apple Watch to navigate through turnstiles, I stood in amazement at the seamless convenience: no need to rummage for coins, cards, or bills in wallets, nor unlock or awaken devices. Apple Pay’s streamlined and secure payment process provides consumers worldwide with a sense of convenience and reassurance, regardless of whether they’re traveling to work, shopping online, or grabbing their daily coffee.
It’s essential for customers to feel secure in knowing that their financial transactions are private when making a purchase. That’s why our constant efforts are focused on protecting customers, while also empowering banks to achieve industry-leading low rates of fraud for Apple Pay transactions. Apple Pay was engineered to safeguard consumers’ exceptionally sensitive personal and financial information, including their card numbers, which remain confidential from merchants at all times. When using Apple Pay anywhere, our clients believe they’ll enjoy the confidence that comes with knowing their transactions are securely shielded.
Looking ahead to what’s next for Apple Pay, we’re thrilled to introduce new ways for our customers to pay, including the ability to redeem rewards and access installment loans directly from Apple Pay-enabled financial institutions and lenders at checkout, seamlessly integrated with online and in-app purchases on iPhone and iPad. With seamless integration of Apple Pay’s renowned simplicity and trustworthiness, this offering now grants customers enhanced flexibility when it comes to making payments. This innovative solution enables Apple Pay-enabled issuers and lenders to forge stronger connections with customers, making rewards and payment options exponentially more accessible.
Building on past successes, we’re accelerating the development of our comprehensive vision to replace traditional physical wallets with a seamless, secure, and personalized digital wallet experience: Apple Wallet. Currently, customers can effortlessly and securely store a wide range of items in Apple Wallet, including eligible event tickets, public transportation cards, keys, government-issued identification, and more. We’re constantly seeking innovative approaches to enhance the user experience in Apple devices while ensuring unparalleled security and providing unwavering peace of mind.
The past decade has been a remarkable odyssey, and we’re delighted that countless people worldwide are embracing the innovative capabilities of Apple Pay and Apple Wallet. What exciting possibilities lie ahead?
Jennifer Bailey, Apple’s Vice President of Apple Wallet
With the release of iOS 18, eligible customers in the United States can now access installment loan options from Affirm directly within their devices. The credit limit on your Monzo Flex account in the UK is £500. When testing Apple Pay online and in-app on both iPhone and iPad devices.1 As of today, qualified customers residing in the United States will have access to… and U.Ok. May also feature Klarna’s diverse payment options directly at checkout online and in-app with Apple Pay on iPhone and iPad.
Starting in the near future, customers will have the ability to select installment payment options using eligible credit or debit cards for online transactions with Apple Pay in the United States. With participating financial institutions including Citi, Synchrony, and numerous others such as Apple Pay issuers linked to Fiserv, available throughout eligible countries, specifically in Australia with ANZ, Singapore with DBS, Spain with CaixaBank, and within the United Kingdom. With HSBC, NewDay, and Zilch, as well as additional issuers to ensure compliance. Canadian customers will soon gain access to Klarna’s diverse payment options at checkout via Apple Pay, both online and in-app, on their iPhones and iPads.
Moreover, with the introduction of iOS 13, Apple Pay customers in the United States will enjoy seamless transactions at millions of merchants worldwide? Now you can redeem rewards with eligible UNCOVER Bank Cards.2 Once users take a look at Apple Pay online and in-app on their iPhone and iPad. Customers in the U.S. will soon have the ability to redeem rewards for purchases made with Apple Pay. With synchronisation enabled throughout, participating Apple Pay issuers partner seamlessly with Fiserv and FIS globally, while in Singapore, they collaborate with DBS, ensuring compatibility with additional issuers as needed.
Customers can now also add Apple Pay as a payment option on third-party internet browsers and computers.3 When checking out, customers may be asked to utilize their iPhone or iPad to scan a QR code, allowing them to securely complete their purchase with Apple Pay on their iOS device. With Faucet to Provision, adding a credit or debit card to Apple Wallet becomes effortlessly simple for customers, who can now tap their eligible card onto the back of their iPhone to initiate the process.4
In the subsequent 12-month period, American clients will With the ability to view their PayPal balance while using their PayPal debit card within Apple Wallet, users can enjoy enhanced transparency and peace of mind during transactions.
- The characteristic is accessible to a card’s issuer, subject to their eligibility requirements and other issuer terms. While this payment characteristic is available in many markets, its accessibility is limited, applying primarily to one-time transactions rather than recurring or subscription-based purchases. Upon processing the transaction, the entire amount will be debited from the individual’s card at the point of purchase, with a corresponding credit note issued against the redeemed reward value, which will be credited to their account.
- When redeeming rewards with an Uncover bank card, the resulting credit will typically be reflected as a press release credit on the customer’s account.
- Requires iOS 18 or later on iPhone or iPadOS 18 or later. Available to download from participating retailers on compatible browsers. Suitable browsers require WebSocket assist. In some markets, this characteristic remains inaccessible.
- To make a payment, you must have an eligible and supported credit or debit card. Not accessible in all markets. To leverage this feature effectively, activate your card’s NFC capability during the setup process, and you may need to input your card’s security code for authentication. Software program necessities apply. To ensure seamless access to all features and capabilities of this product, it is recommended that your iPhone be updated to the latest software version available.
Press Contacts
Heather Norton
Apple
Kimberly Mai
Apple
Apple Media Helpline