In an increasingly crowded market, prospects face a plethora of options when selecting a streaming platform, with Apple TV+ being just one of many viable choices. TV+ significantly surpasses its competitors through a unique blend of innovative features and exceptional user experience. A groundbreaking new report has emerged, and for the very first time, it has come to light that…
According to recent reports, Apple TV+’s market share in the United States remains a modest 2.6%, trailing behind established players like Netflix (which commands an impressive 75% of the market).
According to recent data, Apple TV+’s market share in the US has remained relatively stable across the past several quarters. Reaching an impressive 8% market share. , overtaking Paramount+. What implications does this scenario have for our strategy in the fourth quarter?
According to JustWatch data, Apple TV+ has relinquished its lead to Paramount+, having previously surpassed it in the fourth quarter. The streaming service’s market share in the US has subsequently dropped to 8%. Although the numbers have remained relatively stable.
Apple TV+ exhibits remarkable growth throughout 2024, particularly peaking between April and July with impressive subscription figures. According to him, the platform’s consistent market share is due to the fact that it has maintained a strong footing since the beginning of the year. During the past quarter, Disney+, alongside its subsidiary Hulu, experienced a steady growth of 1%.
Amazon Prime Video and Netflix continue to dominate the ratings of streaming platforms in the US, boasting the largest subscriber bases. For the first time, Peacock manages to enter the charts with a meager 1% market share.
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JustWatch provides comprehensive market share ratings, which you can access below.
- Amazon Prime Video: 22%
- Netflix: 21%
- Max: 13%
- Disney+: 12%
- Hulu: 10%
- Paramount +: 9%
- Apple TV+: 8%
- Peacock: 1%
- Others: 6%
Apple TV+, launched in 2019, debuted with a curated selection of distinctive original films and shows. Currently, the platform boasts approximately 271 titles available, a significantly smaller library compared to Amazon Prime Video’s vast collection of around 13,000 titles. Despite its relatively young age, Apple TV+ has already garnered a substantial array of prestigious awards since its inception in 2019.
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