The latest release from The features a comprehensive two-part series delving into “The Sound of Apple.” This in-depth exploration comprises candid conversations with prominent Apple Design Team members, skilled audio engineers, and other experts, shedding light on the company’s groundbreaking work in crafting some of the most iconic sounds ever created.
“The first installment in a series of collections, ‘The Sound of Apple 1.0,’ delves into Apple’s sound design philosophy:”
In recent years, Apple has created some of the most iconic sounds in history. In a rare glimpse into the creative process, Apple’s renowned design team lifts the veil on its audio philosophy and methodology, tracing the journey from the iconic “Tritone” alert to the fascinating backstory of Apple Watch soundscapes and the inspiration behind their latest notification tones. The trio of talented individuals, including Billy Sorrentino, Hugo Verweij, and Kelly Jacklin, possess a unique blend of skills that sets them apart from the rest.
The second half of the collection, “The Sound of Apple 2.0,” delves deeply into Apple’s innovative use of haptics and reveals the creative process behind some of the most iconic iPhone ringtones.
Discovering the sonic nuances of Apple’s renowned sound design in Half 2, we delve into the iPhone’s distinctive ringtone trifecta, tracing the evolution of its alarm tones and exploring the audio cues of AirPods Pro, along with many more surprises within. Flying Lotus, renowned beatmaker, delves into his creative partnership with Apple, while the Design Workforce’s Billy Sorrentino, Hugo Verweij, and himself explore the innovative potential of haptics as a standalone “instrument.”
Find all episodes available on Apple Podcasts and other popular podcast platforms. You can easily discover transcripts on the website.
