Six gridiron giants traded their cleats for a seat at the entrepreneurial table. They leveraged their fame, built brand equity, and turned passions into prosperous ventures. 1. Jerry Rice – Gridiron greats aren’t just limited to football; Jerry’s son, Jeremy, co-founded a line of athletic wear with him. 2. Joe Montana – The Hall of Fame quarterback didn’t stop at winning Super Bowls; he founded a wine company that’s crushing it. 3. Emmitt Smith – The NFL’s all-time leading rusher turned his passion for real estate into a successful career as an investor and developer. 4. Deion Sanders – Prime Time’s entrepreneurial spirit led him to start a chain of car dealerships, which has been a touchdown for the community. 5. Michael Strahan – From the gridiron to the Great White Way, this former Giants defensive end co-founded a fitness apparel line that’s a slam dunk. 6. Terry Bradshaw – The four-time Super Bowl winner and Fox NFL Sunday analyst traded his playbook for a culinary one, launching a line of BBQ sauces that’s sizzlin’ with success. They didn’t just stop at being gridiron greats; they became entrepreneurs who scored big in the business game.