From flopped gives to five-figure launches: What I realized the uncomfortable approach
I’ve been creating digital merchandise since 2018.
My first merchandise had been on-line programs on platforms like Udemy, the place I barely made a number of thousand {dollars}. Whereas I’m not notably pleased with these preliminary programs, they had been a vital step in my journey as a result of they allowed me to study rapidly with out many dangers.
Over the previous 5 years, I’ve labored with 1000’s of writers, creators, and entrepreneurs, and one mistake I see again and again is that they wait approach too lengthy earlier than monetizing their data, experience, and concepts.
They suppose they want a much bigger viewers, extra views, costly instruments, or a groundbreaking thought.
However that’s not true.
The great thing about digital merchandise is the freedom they create for you.
You may actually create your first digital product immediately, put it up on the market tomorrow, and obtain your first gross sales notification inside 24 hours.
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Through the years, I’ve created digital merchandise that ranged from a $7 problem to a $2,000+ group teaching program.
I’ve offered Notion databases, mini-courses, self-study packages, dwell cohorts, memberships — and something in between.
This implies I’ve made each mistake you possibly can think about.
So when you’re about to create your first (or subsequent) digital product — right here’s what I like to recommend you do and don’t do:
Whenever you’re simply getting began, it’s tempting to create the final course in your matter.
You wish to pack all the things you already know into your course in order that it’s stuffed with worth.
If you happen to haven’t offered the rest earlier than, you would possibly discover it laborious to truly cost to your data, so that you’re pondering that the extra data you set into your course, the extra beneficial it is going to be.
However that’s not true.
